'The reason we go for something humorous or a catchphrase is because we know people tend to remember those more,' says ODOT spokesman Matt Bruning. The idea was to target the causes of serious accidents - things like speeding and texting while driving - in a way that makes people take notice. The Ohio Department of Transportation started using humor in 2015 when the state patrol came to them looking to reduce traffic deaths. 'Texting and driving is not 'wreck-amended'' will run in honor of National Distracted Driving Month this April, though it won't be the first time the state's signs have gotten a little clever. Glance at an electric overhead highway sign board this weekend in Ohio and you'll likely see an amusing message encouraging you not to text and drive. We are republishing it now because chances are you may see a sign while driving this holiday weekend that reads 'Don't Drive Sauced, Leave It To The Cranberries,' or 'Visiting In-Laws? Slow Down Get There Late.' The aim? To make you chuckle, yes, but also to drive safe.
Editor's note: This story first ran in April 2018.
