When it comes to print publishing, sans serif fonts (without tails) are often used for headlines while serif fonts (with tails) such as Times New Roman are usually employed in body copy. Times New Roman is one of the best fonts for printed materials, especially newsletters. Here are a few easy-to-read fonts that can be used in a winning color newsletter: Times New Roman Proper typeface usage commands and keeps attention and will help your customers read your newsletter front to back. One way to enhance the first-glance attraction of your newsletters is to use easy-to-read fonts. Newsletters are mailed directly to customers, so they compete with all the other mailbox literature for attention. If you want to expand your customer base and encourage repeat business, you must take special care with your newsletter design. Full-color newsletters add impact and boost returns on investment for any business.
